Recode Studios takes first offline step with Omaxe Chowk mall kiosk in Delhi
The digital-first cosmetics brand has opened its maiden physical store, a kiosk at Omaxe Chowk in Chandni Chowk, designed with Pan Oceanic Media to deliver an immersive in-store beauty experience as it tests omnichannel waters.
What happened
Online beauty brand Recode Studios opened its first offline mall kiosk at Omaxe Chowk in Chandni Chowk, Delhi, marking its entry into physical retail with an
Why this matters
Recode's offline debut via experiential kiosk partnership with Pan Oceanic Media flags an emerging omnichannel D2C beauty cohort worth tracking for partnership or acquisition plays.