Recode Studios takes its first step offline with Omaxe Chowk kiosk debut
The digital-first beauty brand has opened its inaugural mall kiosk at Omaxe Chowk in Chandni Chowk, New Delhi. Designed in partnership with Pan Oceanic Media, the format is pitched as an accessibility play to convert online equity into offline footfall in a high-density heritage retail corridor.
What happened
Online beauty brand Recode Studios opens its first mall kiosk at Omaxe Chowk in Chandni Chowk, marking its entry into offline retail. Designed with Pan Oceanic
Why this matters
Recode crossing into offline via a Pan Oceanic-enabled kiosk format signals a partnership-led expansion playbook worth tracking, both as a potential channel partner template and as competitive read-through for other D2C beauty brands eyeing physical retail.