Reliance Brands to launch SKIMS in India, starting with Delhi and Mumbai
Reliance Brands has secured exclusive India distribution rights for Kim Kardashian’s SKIMS, with a phased launch spanning stores in Delhi and Mumbai, digital channels and later city expansion. The move raises the stakes in India’s premium shapewear and innerwear market.
Reliance Brands will exclusively launch Kim Kardashian’s SKIMS in India through phased Delhi and Mumbai store openings and its digital channels, intensifying competition in the country’s premium innerwear and shapewear market.
Why this matters
The SKIMS launch extends Reliance Brands’ premium retail portfolio after its FY26 revenue rose 44.6% to ₹3,494 crore, with Sephora helping offset weaker designer-brand performance.
Retail-brand signals are accelerating, up 80,400% QoQ.