Reliance Brands to launch SKIMS in India, starting with Delhi and Mumbai
Reliance Brands has secured an exclusive partnership to introduce SKIMS in India. The shapewear and apparel brand will begin with stores in Delhi and Mumbai, followed by phased physical and digital expansion.
Reliance Brands has formed an exclusive partnership with SKIMS to launch the global shapewear and apparel label in India, beginning with retail stores in Delhi and Mumbai and followed by phased physical and digital expansion.
Why this matters
The SKIMS partnership extends Reliance Brands’ role as a gateway for global fashion and luxury in India, following its portfolio ecommerce leadership appointment and broader global-brand expansion strategy.
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