Reliance Digital launches Boot Up 2026 with Intel, Microsoft to push AI laptops nationwide
Reliance Digital's omnichannel push spans 700+ large-format stores, 900+ My Jio outlets across 850 cities, featuring 100 AI-ready laptops from 8+ brands. Offers include Rs.5,000 exchange value, Rs.15,000 bank discounts, and 2-year warranty extensions, going live May 29, 2026.
What happened
Reliance Digital launches 'Boot Up India 2026' campaign with Intel and Microsoft, offering AI-enabled laptops from 8+ global brands with free warranty
Key facts
- 700+ large-format stores
- 900+ My Jio stores
- 850 cities
- 100 AI-ready laptops
- Rs. 5,000 exchange value
- Rs. 15,000 bank discounts
- 2-year warranty extension
Why this matters
The Intel-Microsoft-Reliance tri-party structure illustrates how OEM co-marketing dollars are being concentrated into mega-retailers with omnichannel reach, raising the bar for any acquirer or partner seeking distribution access in Indian consumer electronics.