Reliance Digital sets 12 September pre-booking for iPhone 18 Pro

Reliance Digital says it will open online and in-store pre-bookings for Apple’s iPhone 18 Pro on 12 September 2026, with sales from 18 September via its stores, reliancedigital.in and JioMart.

— Source publishedFri, 11 Sept, 2026, 14:30 IST·First seen Fri, 11 Sept, 2026, 14:35 IST·Source The Hindu BusinessLine

What happened

Reliance Digital will open nationwide online and store pre-bookings for Apple’s iPhone 18 Pro on 12 September 2026, with sales beginning 18 September through

Key facts

  • Pre-booking opens 12 September 2026 at 5:30 PM
  • iPhone 18 Pro sales begin 18 September 2026 at 8:00 AM
  • Reliance Digital is present in over 800 cities
  • More than 700 large-format Reliance Digital stores
  • More than 900 My Jio stores
  • Over 300 brands
  • More than 5,000 products

Why this matters

Apple’s flagship launch highlights Reliance Digital’s value as a distribution partner with integrated physical and digital reach, potentially strengthening its hand in future device, financing and ecosystem partnerships.

What to watch

  • Pre-booking availability, delivery-date slippage and SKU-level stock-outs after 12 September.
  • Relative bank, exchange, EMI and cashback offers from Apple, Amazon, Flipkart, Croma and Vijay Sales.
  • Share of orders selecting store pickup versus home delivery and the resulting accessory attach rate.
  • Jio plan activation or upgrade offers tied to iPhone purchases.
  • Launch-week web traffic, app installs, store footfall and conversion rates.
  • Evidence of cannibalization from Reliance Digital's existing premium smartphone inventory.
  • Promote store pickup and appointment booking to convert launch-day demand into measurable store traffic.
  • Bundle iPhone 18 Pro pre-orders with Jio postpaid plans, device protection, Apple accessories and trade-in incentives.
  • Use pre-booking data to allocate scarce SKUs by store, city and online fulfillment node before 18 September.
  • Target abandoned pre-bookers and prior Apple buyers with financing and exchange-value messaging.
  • Extend launch offers into the broader festive-sales window to cross-sell premium TVs, laptops, wearables and smart-home devices.