Reliance Retail takes Netmeds offline with first pharmacy store in Chennai
Reliance Retail has opened a Netmeds pharmacy store in Chennai, extending its e-pharmacy business into physical retail and testing an omnichannel format in India’s pharmacy market.
Reliance Retail has entered offline pharmacy retail by opening a Netmeds store in Chennai, extending the e-pharmacy brand into physical retail.
Why this matters
Alongside Reliance Retail's acquisition of AI fashion discovery platform Furrl, the Chennai Netmeds launch extends its digital retail strategy into physical pharmacy stores.
Omni-channel signals are accelerating, up 222600% QoQ.