Restaurants revolt as Swiggy auto-enrolls them on Toing, slashes menu prices to ₹9-49 without consent
Operators across nine cities say Swiggy's value app Toing onboarded them without approval, cut dish prices to ₹9-49, and offers no self-serve controls or opt-out. NRAI members flag margin squeeze on orders where ₹688 bills net just ₹187 post-discount, even as Toing scales against Zomato and Rapido.
What happened
Restaurants accuse Swiggy of auto-onboarding them onto budget app Toing without consent, slashing menu prices to ₹9-49 without approval, and offering no
Key facts
- ₹9
- ₹49
- ₹15 lakh/month
- ₹688 order
- ₹509.44 discount
- ₹187.49 final
- 70% orders
- Q4FY26 revenue ₹6,383 cr +45% YoY
- net loss ₹800 cr vs ₹1,081 cr
Why this matters
The merchant backlash opens a partnership window with NRAI and disgruntled operators for an alternative value-channel or aggregator-neutral discount layer, especially while Swiggy's consent and self-serve gaps remain unresolved.