Royal Enfield Begins Bullet 650 Dispatches, Launch Imminent
Royal Enfield has begun dispatching the Bullet 650, extending its 650cc premium lineup. CEO Govindarajan flagged FY26 sales above 1.1M units, 20% international growth, and capacity scaling to 1.64M by July en route to 2M, with 1 in 3 buyers now under 25.
Royal Enfield has begun dispatches of the Bullet 650, signalling an imminent launch that extends its 650cc premium portfolio. CEO Govindarajan confirmed strong premium demand, FY26 sales above 1.1 million units, and capacity expansion to 2 million units.
Why this matters
The Bullet 650 dispatch follows Royal Enfield's Rs 2,500 cr Tirupati plant commitment and capacity push beyond 14.6 lakh units, reinforcing aggressive premium and volume expansion for FY26.
Retail-brand activity steady with 538 signals over the last 90 days.