Royal Enfield May sales climb 15% to 1.03 lakh units as domestic demand offsets export slump
Eicher Motors-owned Royal Enfield posted 1,03,231 units in May, up 15% YoY, with domestic volumes surging 24% to 94,115 units. Exports fell 33% to 9,116. The brand also launched the Bullet 650 and unveiled plans for a new manufacturing facility in Andhra Pradesh.
What happened
Royal Enfield's May sales rose 15% to 1,03,231 units, driven by 24% domestic growth, even as exports fell 33%. Company launched Bullet 650 and announced a new
Key facts
- 1,03,231 units May
- +15% YoY
- 94,115 domestic units
- +24% domestic YoY
- 9,116 exports
- -33% exports YoY
Why this matters
The Bullet 650 launch plus AP facility expansion positions Royal Enfield for capacity-led M&A optionality in components and overseas distribution to repair the export channel.