RYZE expands Target-exclusive lineup with three new mushroom lattes
Functional beverage brand RYZE is rolling out three new instant lattes—Ube Vanilla, Matcha and Chai—at Target nationwide. Each features the SUPER6 organic mushroom blend, is vegan and dairy-free, and sweetened with coconut sugar, deepening RYZE's retail footprint in the better-for-you category.
What happened
Functional beverage brand RYZE is expanding its Target exclusive lineup with three new instant lattes—Ube Vanilla, Matcha and Chai—each featuring its SUPER6
Key facts
- 3 new lattes
- 6 mushrooms
Why this matters
RYZE is consolidating a defensible niche at the intersection of functional mushrooms and better-for-you lattes, making it an increasingly attractive tuck-in for strategics like Nestlé, Keurig Dr Pepper, or a coffee-adjacent platform.