Slice Soda enters dirty soda category with Target-exclusive launch
Suja Life's Slice Soda debuts Slice Dirty Soda nationwide at Target in Dirty Orange and Dirty Strawberry, using MCT oil for creamy mouthfeel. Better-for-you positioning at 60 calories and 4g sugar with prebiotics taps the viral Utah-born trend. Wider retail distribution expected in coming months.
What happened
Suja Life's Slice Soda launches Slice Dirty Soda nationwide at Target in Dirty Orange and Dirty Strawberry flavors, using MCT oil for creamy mouthfeel.
Key facts
- 12-ounce can
- 4g sugar
- 60 calories
- 50 calories
- 2 flavors
Why this matters
A Target-exclusive launch with only 2 SKUs suggests Suja is preserving optionality for a broader distribution or strategic partnership once proof points land, making this an early window for beverage majors to engage.