Samsung India starts job cuts in TV and appliances as costs rise and sales soften
Samsung India has reportedly cut 80–100 roles in its television and home-appliances business, with up to 25% of electronics sales and marketing staff potentially affected. The company is also consolidating branches, while its smartphone unit—around 75% of India revenue—remains largely insulated.
What happened
Samsung India is laying off 80-100 television and home-appliance executives amid rising component costs and weaker sales, with further cuts possible. It is
Key facts
- 80-100 executives affected so far
- Up to 25% of electronics sales and marketing staff may be impacted
- Domestic electronics sales team has around 550-600 executives
- Three months' salary severance plus one month's pay per year of service
- Smartphones account for about 75% of Samsung India's revenue
- India smartphone sales declined an estimated 11-12% year-on-year
- FY25 revenue: about ₹1.1 trillion, up 12%
- FY25 net profit: ₹11,287 crore, up 38%
- Home appliances contributed about 11% of sales
- Apple India FY25 revenue: ₹79,378 crore, up 18%
- LG Electronics FY25 total income: ₹24,630.63 crore, up 14.25%
Why this matters
Samsung’s retrenchment in TVs and appliances may create openings for distributors, retail partners, and competitors to gain share as sales and marketing coverage is reduced.
What to watch
- Evidence that cuts expand from 80–100 roles toward the reported 25% of electronics sales and marketing workforce.
- India festive-season and year-end TV/appliance sell-through, retailer inventory levels and promotional intensity.
- Changes in Samsung India television and home-appliance market share versus LG, Xiaomi, TCL, Haier, Voltas and other value-focused rivals.
- Additional branch closures, dealer-program changes or restructuring in service, supply-chain or product teams.
- Smartphone revenue resilience; weakness in the mobile unit would remove the profit and cash buffer insulating the electronics business.
- Discounting, financing and bundled-offer activity that signals Samsung is prioritizing volume retention over margin.
- Consolidate regional branches and move more TV and appliance decisions into centralized sales, trade-marketing and service teams.
- Reduce dealer incentives, co-op advertising and lower-return retail demonstrations while concentrating spending on premium TVs, AI-enabled appliances and high-volume online channels.
- Increase cross-selling through smartphone-led retail and ecommerce ecosystems, using mobile traffic and Samsung-financing offers to support appliance conversion.
- Reassess inventory commitments and model assortment after the next major festive and year-end sales periods.
- Competitors may use displaced Samsung sales staff and reduced field coverage to gain shelf space, dealer mindshare and local-installation partnerships.