Samsung India targets 70% of appliance sales from AI-powered products by 2025
Samsung India has launched locally made Bespoke AI appliances and expects connected AI products to contribute 70% of appliance sales by 2025, versus 25–30% currently, as it pursues premium-category demand.
What happened
Samsung India launched locally manufactured Bespoke AI appliances and aims for AI-powered connected products to generate 70% of its appliance sales by 2025, up
Key facts
- AI-powered and connected appliances targeted to account for 70% of Samsung India's appliance sales by 2025
- Connected smart appliances currently contribute 25-30% of appliance sales
- Samsung India FY23 revenue: Rs 98,924.40 crore
- FY23 appliances revenue: Rs 11,844 crore
- Three India R&D centres: one in Bengaluru and two in Delhi NCR
Why this matters
Samsung’s local manufacturing and AI-led appliance ecosystem could raise the strategic value of partnerships in smart-home software, connectivity, service networks and premium retail distribution.
What to watch
- Samsung India quarterly appliance revenue growth, average selling prices and disclosed premium/AI product mix.
- Festive-season sell-through and financing penetration for refrigerators, washing machines and air conditioners.
- Evidence of repeat SmartThings engagement after purchase rather than merely connected-device registrations.
- Price gaps between AI and conventional models, plus the depth of promotions required to clear AI inventory.
- Local-production capacity additions, sourcing announcements and changes in import-duty or electronics-manufacturing incentives.
- Competitor launches, AI feature parity, retail incentives and discounting from LG, Haier, Whirlpool and Indian challengers.
- Consumer electricity-cost sensitivity and any utility or regulatory incentives that reward energy-efficient connected appliances.
- Bundle Bespoke AI appliances with SmartThings, Samsung TVs, smartphones and service plans to make ecosystem benefits more tangible.
- Expand local manufacturing and component sourcing to protect price points against currency volatility and support faster model refreshes.
- Use consumer financing, trade-in offers and festive-season bundles to reduce the upfront premium for AI-enabled appliances.
- Increase in-store demonstrations focused on measurable utility such as energy savings, remote diagnostics, food management and automated wash/cooling programs.
- Push retailers toward AI-led assortment targets and dedicated display space, potentially raising channel incentives for premium sell-through.
- Collect and use connected-device data to improve service, predictive maintenance and cross-sell opportunities, while managing data-privacy expectations.