Samsung says India is among its fastest-growing markets for AI appliances
Newly connected Samsung appliances in India rose from 82,000 in 2022 to 732,000 last year. More than half of appliances sold locally are AI-enabled, with Samsung planning to extend AI features from premium to entry-level products.
What happened
Samsung says India is among its fastest-growing markets for AI appliances, driven by young SmartThings users. It plans broader AI appliance availability across
Key facts
- Newly connected Samsung appliances in India rose from 82,000 in 2022 to 732,000 last year
- Southwest Asia share of Samsung connected devices rose from 2% in 2022 to 13% in 2026
- 71% of active SmartThings users in India and Southwest Asia are in their 20s and 30s, versus 48% globally
- More than 50% of Samsung appliances sold in India are AI-enabled
- Samsung targets 800 million AI-enabled devices globally by year-end, versus 400 million last year
- Over 95% of Samsung appliances sold in India are manufactured domestically
- Indian usage of the AI feature is 10% higher than in other countries
Why this matters
Samsung should pursue Indian partnerships in connectivity, software, financing, and after-sales service to accelerate AI appliance adoption beyond premium urban consumers.
What to watch
- Share of Samsung India appliance sales that are AI-enabled and the pace of entry-level model launches.
- Connected appliance activations versus units shipped, indicating whether consumers are actually using smart features.
- Average selling prices and gross-margin trends in refrigerators, washers and air conditioners.
- Festive-season financing penetration, exchange uptake and demand elasticity in tier-2 and tier-3 cities.
- Competitive AI/smart-appliance launches and price cuts from LG, Haier, Whirlpool, Godrej and Indian brands.
- Growth in SmartThings-linked multi-device households, service requests and extended-warranty attach rates.
- Data privacy, interoperability or connectivity issues that could slow adoption.
- Expand AI-enabled models into mid-price and entry-level ranges while preserving premium feature differentiation.
- Use SmartThings bundles across phones, TVs and appliances to increase ecosystem lock-in and cross-category conversion.
- Increase in-store demos, regional-language onboarding and installer training to improve activation and use of connected features.
- Pair appliance launches with EMI offers, exchange programs, extended warranties and service subscriptions.
- Build retailer incentives around connected-device activation rather than only sell-in volumes.