SBI Card brings FD-backed secured credit card applications to YONO in 10 minutes

SBI Card has launched a fully digital, paperless application journey on YONO for fixed deposit-backed secured credit cards. Eligible SBI customers can apply for Elite, Prime, SimplyCLICK and SimplySAVE Advantage variants without visiting a branch.

— Source publishedThu, 24 Sept, 2026, 07:20 IST·First seen Thu, 24 Sept, 2026, 07:49 IST·Source Business Today · Latest

What happened

SBI Card launched a fully digital YONO application journey for SBI fixed deposit-backed secured credit cards. Eligible customers can apply in about 10 minutes

Key facts

  • Application process takes around 10 minutes
  • Four secured card variants: Elite, Prime, SimplyCLICK and SimplySAVE
  • 100% digital and paperless application process

Why this matters

Embedding secured-card applications in YONO deepens SBI’s ecosystem integration and raises the bar for bank-fintech partners targeting deposit-led credit products.

What to watch

  • Growth in SBI Card new accounts sourced through YONO versus branch channels.
  • Approval-to-activation rate, first-90-day spend and revolve/default performance for FD-backed cohorts.
  • Whether cards can be used virtually immediately and whether FD lien release or upgrade journeys are digitized.
  • Expansion of eligible card variants, minimum FD thresholds or pre-approved customer pools.
  • Competitor launches of app-native secured cards or FD-linked credit products.
  • YONO placement changes, campaign intensity and disclosures around deposit lien, credit limit and upgrade eligibility.
  • Add instant virtual-card issuance and tokenized card provisioning after FD lien creation.
  • Use YONO behavioral, deposit and transaction data to offer step-up paths from secured cards to unsecured cards after repayment milestones.
  • Create targeted in-app prompts for customers opening, renewing or maintaining qualifying fixed deposits.
  • Bundle secured cards with credit-score education, spend controls and reward offers to improve first-time-cardholder activation.
  • Extend the workflow to joint deposit holders, smaller-ticket deposits and self-employed or thin-file customer segments subject to risk controls.