Sepoy & Co. lifts D2C checkout conversion 15% with Cashfree's One Click, prepaid share jumps 78%

Premium Indian mixer brand Sepoy & Co. plugged in Cashfree Payments' One Click Checkout, layered prepaid incentives and a Rs 90 COD fee, and saw checkout conversion rise 15% and prepaid share climb 78% within four months — tapping 120M pre-filled addresses and 50M saved payment records.

— Source publishedMon, 22 Jun, 2026, 11:22 IST·First seen Mon, 22 Jun, 2026, 11:31 IST·Source YourStory · Capital

What happened

Premium Indian mixer brand Sepoy & Co. integrated Cashfree Payments' One Click Checkout, added prepaid incentives and a Rs 90 COD fee, lifting D2C checkout

Key facts

  • 15% checkout conversion lift
  • 78% prepaid share rise
  • Rs 90 COD fee
  • 120M pre-filled addresses
  • 50M saved payment records

Why this matters

Premium D2C brands like Sepoy validating Cashfree's One Click stack signals a maturing checkout-infra category ripe for consolidation plays around identity, address graphs, and COD-to-prepaid conversion tooling.

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