Shah Rukh Khan tops Kroll’s 2025 celebrity-brand ranking at $177.9m
Kroll values Shah Rukh Khan’s celebrity brand at $177.9 million, ahead of Ranveer Singh ($162.9 million) and Virat Kohli ($158.4 million). His brand associations rose to 36 in 2025 from 28 a year earlier, as digital deals account for 60–75% of several leading celebrity portfolios.
Kroll ranked Shah Rukh Khan India’s most valuable celebrity brand at $177.9 million in 2025. The report highlights expanding endorsement mandates and a shift toward digital associations, which now contribute about 60-75% of portfolios for several leading celebrities.
Why this matters
The result follows recent signals on clean social profiles reshaping India’s celebrity endorsement market and Shah Rukh Khan’s $177.9M lead in India’s celebrity-brand ranking.
Retail-brand signals are accelerating, up 99,500% QoQ.