Shah Rukh Khan tops India’s celebrity-brand rankings at $177.9M, Kroll says
Kroll’s 2025 study puts Shah Rukh Khan ahead of Ranveer Singh ($162.9M) and Virat Kohli ($158.4M). While the top 25 celebrity brands declined 3.7% year on year to about $2B, digital collaborations now account for roughly 60%–75% of partnerships for several leading names.
Kroll named Shah Rukh Khan India’s most valuable celebrity brand at $177.9 million in 2025. The report says digital partnerships now account for roughly 60%-75% of endorsements for several leading celebrities, highlighting India’s increasingly digital-led brand marketing landscape.
Why this matters
Kroll’s ranking reinforces recent signals that Shah Rukh Khan leads India’s celebrity-brand market, while the clean social profiles signal points to changing endorsement criteria and digital partnership growth.
Retail-brand is accelerating, up 80,360% quarter on quarter.