Shopsy goes AI-first, video-led to court India's next 100M Gen Z and Tier-2+ shoppers
Flipkart's value arm Shopsy is repositioning as an AI-led, video-first app with gamified SuperCoins rewards, targeting Gen Z (40-45% of e-retail) and Tier-2+ users (65% of new shopper growth). The zero-commission play sharpens its fight with Meesho, Amazon and JioMart for India's next 100 million online buyers.
Flipkart's Shopsy is repositioning as an AI-led, video-first shopping app with gamified SuperCoins rewards to capture India's next 100 million Gen Z and Tier-2+ shoppers, intensifying competition with Meesho, Amazon and JioMart.
Why this matters
Builds on Flipkart's recent rebuild of Shopsy as a gamified, AI-led feed for Bharat's next internet users, deepening the value-app pivot toward video, discovery and rewards-driven engagement.
Omni-channel activity steady at 119 signals in the last 90 days.
Also reported by
- Business Standard · Companies — 29h after first sighting