Shopsy goes AI-first, video-led to court India's next 100M Gen Z and Tier-2+ shoppers

Flipkart's value arm Shopsy is repositioning as an AI-led, video-first app with gamified SuperCoins rewards, targeting Gen Z (40-45% of e-retail) and Tier-2+ users (65% of new shopper growth). The zero-commission play sharpens its fight with Meesho, Amazon and JioMart for India's next 100 million online buyers.

— Source publishedMon, 25 May, 2026, 06:05 IST·First seen Mon, 25 May, 2026, 06:22 IST·Source Business Standard · Companies

What happened

Flipkart's Shopsy is repositioning as an AI-led, video-first shopping app with gamified SuperCoins rewards to capture India's next 100 million Gen Z and Tier-2+

Key facts

  • 100 million next shoppers
  • 65% new shopper growth from Tier-2+
  • Gen Z 40-45% of e-retail
  • zero-commission

Why this matters

Expect accelerated M&A and partnership activity around short-video commerce, AI personalization and gamified loyalty stacks as incumbents race to lock in value-tier capabilities.

Also reported by