Sitharaman says proposed UPI merchant fee would not be passed on to consumers

The Finance Minister said a proposed UPI merchant discount rate would be a service-provider fee rather than a tax, while reiterating the Centre’s push to incentivise domestic manufacturing and reduce import dependence.

— Source publishedSat, 26 Sept, 2026, 16:19 IST·First seen Sat, 26 Sept, 2026, 16:25 IST·Source BL · Consumer & Economy

What happened

Finance Minister Nirmala Sitharaman said the Centre is incentivising domestic manufacturing to reduce import dependence. She also clarified that proposed UPI

Key facts

  • 80%
  • 20%
  • 3%

Why this matters

Payments, fintech and merchant-acquiring teams should assess partnership opportunities around UPI processing as policy clarifies who absorbs service-provider fees.

What to watch

  • Finance Ministry, RBI, NPCI, and industry consultation papers defining MDR, payer, merchant-size thresholds, and exemptions.
  • Any explicit ban on merchant pass-through, convenience fees, or differential pricing by payment method.
  • Changes to government UPI incentive/subsidy allocations and reimbursement timing for banks and payment service providers.
  • Announcements from large acquirers, banks, and fintechs on merchant pricing or enterprise UPI products.
  • Merchant association reactions and evidence of altered checkout incentives or reduced UPI acceptance among micro-merchants.
  • Model UPI acceptance costs under 10-30 bps MDR scenarios and identify margin exposure by category and basket size.
  • Renegotiate acquirer, gateway, and bank contracts; seek volume-based pricing and bundled fraud, reconciliation, and settlement services.
  • Improve tender steering at checkout without adding consumer surcharges, including selective incentives for lower-cost payment methods where permitted.
  • Segment payment acceptance strategy for small-format stores, marketplaces, and high-frequency low-ticket transactions.
  • Track whether payment providers begin charging for value-added services even if core UPI transactions remain subsidized.

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