SleepyCat opens 50th Sleep Studio in Gurgaon
The mattress and sleep-products brand has reached 50 stores in India, adding a Gurgaon Sleep Studio as it builds an offline network alongside its digital sales channel.
What happened
SleepyCat opened its 50th Sleep Studio in Gurgaon, expanding its offline retail network in India. The mattress and sleep-products brand is combining digital
Key facts
- 50th store
- 50 stores
What changed
SleepyCat opened its 50th Sleep Studio in Gurgaon, expanding its offline retail network in India. The mattress and sleep-products brand is combining digital sales with experiential stores where customers can test mattresses, pillows and accessories.
Why this matters
SleepyCat’s 50th Sleep Studio in Gurgaon signals growing confidence in experiential offline retail to complement digital mattress sales and deepen customer trial before purchase.
What to watch
- Announcement of the next store-count target, city expansion plan or franchise-led rollout.
- Evidence of improved offline-led revenue mix, average order value or lower digital customer acquisition costs.
- New launches in premium mattresses, sleep accessories, financing plans or bundled bedroom solutions.
- Store closures, discounting, delayed openings or commentary on rental and staffing costs.
- Comparable expansion responses from Wakefit, The Sleep Company, Duroflex, Sleepwell and other mattress retailers.