Smartphone brands rebadge budget models with 50-60% price hikes, squeezing entry-tier demand
Over 130 budget smartphone SKUs in India have been relaunched under new names at 50-60% higher prices, as brands offset component and forex pressures. Counterpoint and Omdia flag a 10-11% shipment decline in 2026, with assemblers like Dixon Technologies set to feel the volume hit.
Smartphone brands in India are relaunching budget models under new names with 50-60% higher prices to offset component cost and forex pressures. Over 130 models saw hikes; 2026 shipments expected to decline 10-11%, hitting assemblers like Dixon.