Videotex wins Google TV ODM certification, targets Rs 800 crore revenue in 2–3 years
Noida-based Videotex can now manufacture white-label Google TVs for Indian brands locally. The company, with annual capacity of 2.2 million TV units, is targeting Rs 800 crore in revenue within 2–3 years and plans to enter large appliances by year-end.
What happened
Noida-based Videotex received Google TV ODM certification, enabling Indian brands to source white-label Google TVs locally. It targets Rs 800 crore TV ODM
Key facts
- Rs 800 crore revenue target in 2-3 years
- Rs 450 crore current turnover
- 75%+ projected ODM revenue growth
- 2.2 million TV units annual installed capacity
- 2 R&D centres
- 43-inch, 55-inch and 65-inch screen sizes
Why this matters
For consumer-electronics companies, Videotex is emerging as a potential India-based manufacturing partner or acquisition/strategic-alliance candidate as it expands into exports and large appliances.
What to watch
- Named Indian brand wins and announced Google TV ODM supply agreements.
- Monthly/quarterly capacity utilization versus the stated 2.2 million-unit annual capacity.
- Revenue growth, EBITDA margin and working-capital movement toward the Rs 800 crore target.
- Google TV licensing, certification or localization-policy changes in India.
- Panel and chipset price movements, import-duty changes and INR volatility.
- Capex announcements, export order disclosures and timing of large-appliance launch.
- Secure multi-year white-label Google TV programs with Indian consumer-electronics brands.
- Expand panel, chipset, PCB and power-supply localization to improve delivery reliability and margins.
- Announce incremental TV capacity only after anchor customer commitments lift utilization.
- Use Google TV certification to pursue export contracts in South Asia, the Middle East and Africa.
- Stage large-appliance entry through contract manufacturing or limited SKUs before major capex.