Videotex wins Google TV ODM certification, targets ₹800 crore revenue
Noida-based Videotex can now manufacture Google TV smart TVs for Indian brands locally. The TV maker aims to grow ODM revenue to ₹800 crore in 2-3 years from ₹450 crore currently, with large-appliance production expected by year-end.
What happened
Noida-based Videotex received Google TV ODM certification, enabling Indian brands to source Google TV smart TVs locally. It targets ₹800 crore TV ODM revenue
Key facts
- ₹800 crore revenue target in 2-3 years
- current turnover of ₹450 crore
- ODM revenue growth of over 75%
- annual installed capacity of 2.2 million TV units
- over four decades in television manufacturing
- WebOS partnership since 2021
Why this matters
Consumer-electronics brands seeking localized Google TV production should view Videotex as a newly qualified ODM partner, with further cross-category potential as it enters large appliances.
What to watch
- Announcement of new Indian brand tie-ups or retailer/private-label Google TV launches manufactured by Videotex.
- Quarterly ODM revenue growth, order-book disclosures, capacity-utilization indicators, and evidence of progress from ₹450 crore toward the ₹800 crore target.
- Timing, product categories, and customer wins for the planned large-appliance manufacturing start.
- Google TV certification or local-manufacturing moves by competing Indian ODMs, which could erode differentiation.
- Smart-TV panel and chipset price trends, import-policy changes, and festive-season TV demand.
- Margin commentary indicating whether higher Google TV mix is improving profitability or merely increasing low-margin volume.
- Pursue Google TV-enabled ODM contracts with Indian value, regional, and private-label TV brands ahead of festive-season launches.
- Expand software, certification, quality-control, and after-sales integration capabilities to make Google TV deployment turnkey for brand customers.
- Secure panel, chipset, memory, and power-component supply agreements to protect delivery commitments and gross margins as smart-TV volumes rise.
- Commission large-appliance capacity by year-end and market bundled TV-plus-appliance manufacturing propositions to existing and prospective clients.
- Use certification to seek retailer-owned-label and e-commerce-exclusive TV programs, where local sourcing and rapid product refreshes are advantages.