Soch lands 5th international store in Surrey, deepening Canada bet on South Asian diaspora
Indian ethnic wear brand Soch has opened a 1,500 sq ft store in Surrey, British Columbia—its 2nd Canadian outlet and 5th overseas. With 175+ stores across 70 Indian cities, the brand is now scoping Southeast Asia, the Middle East, UK and US as its next diaspora-led growth corridors.
What happened
Indian ethnic wear brand Soch opened its 5th international store and 2nd Canadian outlet in Surrey, British Columbia, a 1,500 sq ft store targeting the South
Key facts
- 5th international store
- 2nd Canada store
- 1,500 sq ft
- 175+ stores
- 70 cities
Why this matters
Soch's stated UK/US/SEA/Middle East ambitions create partnership or acquisition optionality for diaspora-focused mall operators and ethnic-wear aggregators seeking a scaled India-origin anchor brand.