Soch opens 5th international store in Vancouver, deepens Canada play
Indian ethnic wear brand Soch has launched its second Canadian outlet in Surrey, BC, a 1,500 sq ft store targeting the South Asian diaspora. The opening marks its 5th international location, with Southeast Asia, the Middle East, UK and US flagged as next expansion targets atop a 175+ store, 70-city domestic base.
What happened
Indian ethnic wear brand Soch opened its 5th international store and second Canadian outlet in Surrey, BC, a 1,500 sq ft space targeting the South Asian
Key facts
- 5th international store
- 1,500 sq ft
- 175+ stores
- 70 cities
Why this matters
Soch's diaspora-led international expansion makes it a credible roll-up anchor or JV partner for ethnic apparel plays targeting South Asian populations across Canada, GCC, and Southeast Asia.