Social media drives product discovery for nearly 80% of Indian home shoppers
Deloitte says India’s home market could reach USD 260 billion by 2030. Retailers using augmented-reality configurators reported around 10% higher revenue and 25% lower returns.
The channel move
Deloitte said nearly 80 per cent of Indian home shoppers discover products through social media, as the market is expected to reach USD 260 billion by 2030. Retailers using augmented-reality configurators reported around 10 per cent higher revenue and 25 per cent lower returns.
Channel facts
- Nearly 80 per cent
- 1.6 times over the next five years
- USD 260 billion by 2030
- 60 percent
- early 40s
- early 30s
- 57 per cent
- 18-28
- 27 per cent
- 45-60
- Around 60 per cent
- around 10 per cent higher revenue
- 25 per cent lower returns
- Rs 3.9 lakh per home
- 2025
- nearly 74 per cent
- one in four
- about 95 per cent
- more than four categories
What it means for online and offline
Explore partnerships with social-commerce and AR technology providers to strengthen discovery and conversion in India’s expanding home market.
Signals to track
- Social-referred product-page visits converting to purchases at improving rates
- Retail media and creator budgets shifting toward shoppable formats
- Platform launches or expansion of in-app checkout, affiliate tools, and product tagging in India
- AR adoption and independently measured effects on conversion, cancellations, and returns
- Rising creator costs, ad prices, or retailer complaints about attribution and duplicated reach
- Growth in online-to-store appointments, assisted sales, or store visits originating from social content
- Pilot shoppable creator campaigns in a few home categories and track incremental sales, not just views or clicks.
- Connect social product pages to local stock, delivery estimates, store appointments, and expert advice.
- Test AR configurators on products where fit, scale, or color uncertainty drives returns; measure conversion and return rates against a control group.
- Build creator and customer-content programs around credible room demonstrations, clear product details, and transparent sponsorships.
- Set channel-level guardrails for customer acquisition cost and use holdouts or matched markets to assess attribution.
The counter-case
The claim that nearly 80% of Indian home shoppers discover products on social media may reflect a survey sample, broad definition of discovery, or stated behavior rather than purchases. It does not show that social media caused sales or outperforms other channels. The AR revenue and returns figures are reported outcomes, not necessarily causal effects, and may come from selected retailers. The USD 260 billion forecast also depends on an unstated market definition and assumptions.