Sommer Ray's Tempted launches 7% ABV Dirty Shirley exclusively on Gopuff
Influencer Sommer Ray has co-founded Tempted, a ready-to-drink canned Dirty Shirley cocktail at 7% ABV with cherry-pomegranate-lime flavors. The brand debuts exclusively on Gopuff in select US markets, targeting 21-40 social drinkers through on-demand delivery rather than traditional retail shelves.
What happened
Influencer Sommer Ray co-founded Tempted, a 7% ABV ready-to-drink Dirty Shirley canned cocktail with cherry-pomegranate-lime flavors, launching exclusively on
Key facts
- 7% ABV
- 21-40 age range
Why this matters
Watch this as a template: established beverage incumbents may need to acquire creator-led brands or strike Gopuff-style on-demand exclusives to defend share in the RTD cocktail category.