Sony India launches 115-inch Bravia 9 II TV at Rs 45.99 lakh
Sony India has introduced the 115-inch Bravia 9 II premium television, priced at Rs 45,99,900. The model pairs a 4K, 120Hz display with a 12-speaker, 85W audio system, Google TV and planned Gemini support.
What happened
Sony India launched the 115-inch Bravia 9 II premium television at Rs 45,99,900, featuring 4K 120Hz display technology, a 12-speaker 85W audio system and Google
Key facts
- 115-inch
- 4K
- 120Hz
- 12-speaker
- 85W
- Rs 45,99,900
Why this matters
Sony’s combination of oversized hardware, Google TV and planned Gemini support highlights the strategic value of ecosystem and AI partnerships in defending the high-end home-entertainment segment.
What to watch
- Availability of white-glove installation, calibration and service coverage beyond Mumbai, Delhi and Bengaluru.
- Launches or price cuts in India's 98-inch-plus TV segment from Samsung, LG, TCL, Hisense and Xiaomi.
- Luxury-home and premium hospitality projects specifying 100-inch-plus displays as part of media-room packages.
- Sony's inventory allocation, delivery lead times and whether the model appears in broad retail distribution or remains showroom-only.
- Consumer response to Gemini support, including confirmed rollout timing, supported features and language availability.
- Financing, trade-in or leasing offers that could widen the addressable affluent-buyer base.
- Build appointment-led demonstrations in flagship Sony Centres and luxury electronics retailers, using cinema-room style installations rather than standard TV displays.
- Bundle professional site surveys, delivery, wall or floor mounting, calibration, extended warranty and premium audio integration to reduce purchase friction.
- Use the 115-inch launch as a halo to upsell 65- to 98-inch Bravia models, PlayStation 5, soundbars and home-theatre accessories.
- Target architects, interior designers, luxury real-estate developers, hospitality groups and high-net-worth relationship managers as referral channels.
- Accelerate Gemini-enabled Google TV rollout and communicate software-support timelines clearly, since premium buyers will expect long-term feature parity.