Sony India targets ₹10,000 crore revenue as premium TV demand accelerates

Sony India has introduced a 115-inch BRAVIA 9 II flagship and expects to reach ₹10,000 crore in revenue within a couple of years. The company cites 30–40% growth in the 55-inch-and-above TV segment, with demand extending beyond metros into tier-2 and tier-3 markets.

— Source publishedMon, 3 Aug, 2026, 20:18 IST·First seen Mon, 3 Aug, 2026, 20:21 IST·Source The Hindu BusinessLine

What happened

Sony India launched its 115-inch BRAVIA 9II flagship TV and targets ₹10,000 crore revenue within a couple of years. It cites premium-TV demand across metros and

Key facts

  • ₹10,000 crore revenue target in a couple of years
  • 55-inch-and-above TV segment growth of 30-40%
  • Double-digit growth in large and super-large TV segment
  • New 115-inch (292 cm) BRAVIA 9II, Sony's largest BRAVIA TV
  • Portfolio spans 55 inches (140 cm) to 115 inches (292 cm)

Why this matters

Sony’s expansion creates partnership opportunities with premium retail chains, regional channel partners, installers, and content or smart-home platforms that can strengthen its large-screen ecosystem.

What to watch

  • Growth rate of India's 55-inch-and-above TV segment through major festival sales periods.
  • Sony's mix of large-screen TVs versus entry and mid-range models, and any commentary on operating margins.
  • Competitor pricing for Mini LED, OLED and 98-inch-plus televisions, especially TCL, Samsung, LG and Hisense promotions.
  • Expansion of premium electronics retail doors and service coverage in tier-2 and tier-3 markets.
  • Consumer-finance approval rates, EMI penetration and discretionary-spending indicators.
  • Evidence that gaming-console and soundbar bundles are increasing attachment rates for BRAVIA buyers.
  • Expand experience-led retail displays for 75-inch, 85-inch and 98-inch-plus models in high-growth non-metro markets.
  • Bundle BRAVIA televisions with PlayStation, soundbars, installation, extended warranties and financing to raise conversion and ecosystem attachment.
  • Increase localized inventory, white-glove delivery and wall-installation capacity, since logistics and service quality become purchase barriers for ultra-large TVs.
  • Defend premium positioning through picture-processing, gaming features and after-sales service rather than matching value-brand price cuts.
  • Use festival-period offers and bank partnerships to reduce monthly-payment friction without materially diluting flagship pricing.