Sports bars brace for 20-30% footfall hit during FIFA 2026 as late-night kickoffs collide with Indian curfews

Indian pubs, sports bars and restaurants expect 20-30% lower footfalls during FIFA World Cup 2026 vs Qatar 2022, with US/Canada/Mexico match timings spilling past Mumbai's 1:30am and 12:30am cut-offs in other cities. Operators are lobbying for extended-hour permissions; viewership likely shifts to digital catch-up despite 300mn football viewers in 2025.

— Source publishedTue, 9 Jun, 2026, 00:35 IST·First seen Tue, 9 Jun, 2026, 00:38 IST·Source ET Small Business

What happened

The Studs Sports Bar & Grill · Indian sports bars, pubs and restaurants expect 20-30% lower footfalls during FIFA World Cup 2026 versus Qatar 2022 due to

Key facts

  • 20-30% footfall decline expected
  • 1:30 am Mumbai cut-off
  • 12:30 am other cities
  • 30% typical tournament uplift
  • 300 million football viewers in 2025
  • June 11-July 19 2026

Why this matters

Curfew-driven viewership migration to OTT/digital catch-up opens partnership angles with streaming platforms and second-screen sponsors—scope co-branded watch-party formats or M&A into sports-content adjacencies before competitors lock in FIFA tie-ups.