Sublime debuts in travel retail with first airport store at Bengaluru T2
Prestige Group's luxury gourmet brand Sublime—spanning curated teas, dry fruits, spices, and honey—has opened its inaugural airport outlet at Kempegowda International Airport Terminal 2, with a focus on gifting and crockery to tap premium traveller spend.
What happened
Sublime, a luxury Indian brand of curated teas, dry fruits, spices, and honey by Prestige Group, has opened its first airport store at Bengaluru's Kempegowda
Why this matters
Prestige's move into travel retail opens partnership angles with airport operators, duty-free consolidators, and complementary premium gifting brands seeking co-located footprint in Indian airport terminals.
What to watch
- Second airport store announcement within 6 months
- Sublime PLR/sales-per-sqft disclosures in Prestige investor updates
- Competitive airport launches from Vahdam, Karma Kettle, or Paper Boat Gourmet
- BLR T2 footfall and international pax recovery data
- Festive season (Diwali, Christmas) gifting campaign scale
- Map Sublime's SKU and price architecture vs Nilgiris, Vahdam, and duty-free gourmet benchmarks
- Track Prestige Group's broader retail diversification thesis—real estate to consumer brand pivot
- Identify which airport concessionaire (Travel Food Services, HMSHost India) facilitated the lease
- Brief gifting and corporate procurement clients on new premium Indian gourmet option
Also reported by
- Mint — Same time