Sunsilk crosses Rs 1,000 crore in India, joining HUL's billion-rupee haircare club
After 65 years, Sunsilk hits the Rs 1,000 crore mark in India, joining stablemates Clinic Plus and Dove. A 2025 refresh with new packaging, Gen Z-focused serums, and continued reliance on Re 1 sachets and 9 million retail outlets is helping HUL defend 60% shampoo share against D2C challengers in a $4-4.3 billion market headed to $6 billion by 2030.
HUL's Sunsilk crosses Rs 1,000 crore mark in India after 65 years, joining Clinic Plus and Dove. Brand underwent 2025 refresh with new packaging and formulations, leveraging rural penetration, Re 1 sachets, and Gen Z-focused serums to counter D2C competition.
Why this matters
Sunsilk's milestone reinforces HUL's mass-haircare moat as D2C brands like Mamaearth and Plum chip at premium tiers. Sachet distribution and a Gen Z-facing relaunch signal a dual defense across price and demographic flanks.
Retail-brand signals steady at 825 over 90 days, reflecting consistent FMCG portfolio activity.
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