super.money pilots splitStore pay-in-three credit on Flipkart
Flipkart-backed super.money is testing splitStore, a closed-loop checkout-credit product offering a down payment plus three instalments. The beta targets new-to-credit shoppers buying low-ticket goods, with an app launch and expansion to other e-commerce and D2C platforms planned.
Flipkart-backed super.money will expand its UPI app with splitStore, a closed-loop pay-in-three checkout-credit product. Initially in Flipkart beta, it targets new-to-credit shoppers buying low-ticket apparel, shoes, consumer goods and electronics, with future rollout to other e-commerce and D2C platforms.
Why this matters
The splitStore pilot extends super.money's commerce push after it tested a pay-in-three credit product and launched the multi-brand superGift gifting platform. It also builds on the Flipkart-backed app's growth into India's fifth-largest UPI app.
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