Super.Money targets 20% revenue share from splitStore by December
Flipkart-backed super.money expects its zero-interest instalment commerce platform, splitStore, to contribute up to 20% of total revenue by December. The platform offers 60 lakh products through Flipkart’s delivery network, targeting Gen Z and new-to-credit shoppers.
What happened
Flipkart-backed super.money expects its newly launched splitStore credit-commerce platform to generate 20% of revenue by December. The closed-loop,
Key facts
- splitStore targeted to contribute up to 20% of platform revenue by December
- Lending currently accounts for 85-90% of revenue
- Target revenue mix: lending 60%, payments 20%, commerce 20%
- Catalogue includes 60 lakh products
- Small down payment followed by three instalments
- Zero interest and zero fees
Why this matters
SplitStore’s growth ambition makes super.money a potential payments-and-commerce partner for brands, merchants and fintechs seeking access to new-to-credit shoppers within Flipkart’s ecosystem.
What to watch
- SplitStore share of total revenue and whether it reaches the stated 20% target by December.
- Monthly active shoppers, repeat-purchase rates, average order value and conversion from super.money payment users.
- Merchant-funded discount levels, platform take rate and contribution-margin disclosures.
- Delinquency, repayment behavior and credit-limit changes among new-to-credit cohorts.
- Evidence of deeper Flipkart integration, including in-app placements, checkout options or seller-financing partnerships.
- RBI or consumer-protection developments affecting BNPL, digital lending, credit reporting or zero-cost EMI disclosures.
- Expand splitStore assortment and exclusive merchant offers in high-frequency categories such as fashion, electronics, beauty and lifestyle.
- Use Flipkart checkout, delivery and seller relationships to cross-sell instalment purchases to existing super.money payment users.
- Introduce risk-tiered spending limits, repayment incentives and alternative-data underwriting for new-to-credit customers.
- Bundle splitStore with UPI rewards, cashback, co-branded cards or loyalty benefits to increase repeat transactions.
- Seek higher merchant-funded discounting and advertising income to reduce reliance on lending spreads and consumer incentives.