super.money tests pay-in-three credit product to deepen commerce push
Flipkart-backed super.money is piloting splitStore, a closed-loop pay-in-three product for small-ticket purchases on Flipkart. The fintech plans to extend it to its app, e-commerce marketplaces and D2C brands, targeting commerce as 20% of revenue by December.
Flipkart-backed super.money is testing splitStore, a closed-loop pay-in-three checkout credit product for small purchases. It plans to expand beyond Flipkart to e-commerce and D2C platforms, targeting 20% of revenue from commerce by December.
Why this matters
The pilot follows super.money's launch of multi-brand gifting platform superGift and its rise to India's fifth-largest UPI app, extending its use of UPI engagement into commerce and credit.
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