Supply6 Raises ₹48 Cr Led By Unilever Ventures To Widen Portfolio And Enter New Markets
The Bengaluru D2C nutrition startup will expand its product range, push into new markets and deepen distribution across D2C, marketplace and quick commerce. Backed by Unilever Ventures and Zeropearl VC, it targets ₹100 Cr ARR from a current ₹75 Cr.
What happened
D2C nutrition startup Supply6 raised ₹48 Cr led by Unilever Ventures to expand product portfolio, enter new markets and strengthen D2C, marketplace and quick
Key facts
- ₹48 Cr
- $5 Mn
- $6 Mn total
- $1.1 Mn pre-seed 2025
- 63 ingredients
- ₹75 Cr ARR
- ₹100 Cr projected
- $62 Bn market by 2033
- 13% CAGR
Why this matters
Unilever's venture arm backing Supply6 flags nutrition D2C as a strategic watch area, positioning the brand as a potential future acquisition or partnership target as it scales portfolio and markets.
What to watch
- Monthly ARR run-rate progress from ₹75 Cr toward ₹100 Cr
- Blended CAC and contribution margin trends on quick commerce
- New market/city launch announcements and traction data
- Competitive raises from HealthKart, The Whole Truth, OZiva, Wellbeing Nutrition
- Any deepening of Unilever commercial ties beyond the equity stake
- Aggressive SKU expansion across protein/wellness adjacencies within 2 quarters
- Deepen quick-commerce presence and negotiate priority shelf/dark-store placement
- Ramp performance-marketing and influencer spend to fuel D2C top-of-funnel
- Hire for supply chain, category and regional GTM to support new-market entry
- Leverage Unilever Ventures for distribution muscle and offline retail pilots
Also reported by
- Inc42 · Buzz — Same time