Swiggy debuts EatRight Exclusives in Bengaluru with 10+ iconic local brands
Swiggy partners with Truffles, A2B, Biryani Blues, Potful and others to launch high-protein, macro-friendly versions of indulgent dishes exclusively on its platform. Bengaluru drives 1 in 6 Swiggy orders, making it the launchpad for the health-forward menu push.
What happened
Swiggy launches EatRight Exclusives in Bengaluru, partnering with 10+ iconic local brands like Truffles, A2B, Biryani Blues, and Potful to offer high-protein,
Key facts
- 50+ cities
- 3 million items
- 5 million monthly users
- 1 in 6 Bengaluru orders
- 129 cities Instamart
- 720+ cities
- 2.7 lakh restaurants
- 6.1 lakh delivery partners
Why this matters
The 10+ brand exclusivity model is a replicable playbook for category-defining JVs in foodtech—watch for similar tie-ups in fitness, wellness, and meal-plan adjacencies as Swiggy builds a moat around health-forward dining.