Swiggy Instamart logs 150% surge in protein orders; 10,000 SKUs now stocked
Two-year order growth of 150% spans 10,000 protein SKUs on Instamart, with protein chips (+300%), yogurt (+280%) and milkshakes (+225%) leading the pack. Peanut butter tops searches; tofu up 87%. Demand is spreading from Bengaluru and Mumbai into Nagpur, Jaipur, Guwahati and Visakhapatnam.
What happened
Swiggy Instamart reports 150% surge in protein product orders over two years with 10,000 SKUs listed. Protein chips up 300%, yogurt 280%, milkshakes 225%.
Key facts
- 150% order growth in 2 years
- 10,000 protein SKUs
- 300% protein chips growth
- 280% protein yogurt growth
- 225% protein milk growth
- ₹2.71 lakh peanut spend
- ₹2.09 lakh protein bar spend
- 87% tofu growth
Why this matters
Scout acquisition or private-label targets in protein chips, high-protein dairy, and plant-based proteins (tofu, peanut butter) where Instamart velocity data validates demand ahead of mass retail.