Swiggy Instamart's physical retail push resurfaces, testing beyond its delivery-led model
Resurfacing a December move, Swiggy Instamart is experimenting with physical retail, signaling a potential move toward an omnichannel model alongside its quick-commerce delivery business.
Swiggy Instamart is experimenting with physical retail, signaling a potential expansion beyond its quick-commerce delivery model.
Why this matters
The resurfaced move follows recent signals that Swiggy Instamart is exploring physical retail beyond quick-commerce delivery and testing a physical retail format outside its delivery model.
Omni-channel signals are accelerating, up 218200% QoQ.