Swiggy Instamart Tests a Physical Retail Format
Swiggy Instamart is experimenting with a physical retail format, signalling a potential move beyond its delivery-led quick-commerce model.
Swiggy Instamart is experimenting with a physical retail format, signalling a potential expansion beyond its quick-commerce delivery model.
Why this matters
The test follows a late-December signal that Instamart was moving beyond quick-commerce delivery and comes as Swiggy bets on exclusive Instamart products while targeting cash break-even in two quarters.
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