Tanishq’s 22K gold rate tops Joyalukkas and Malabar by ₹45 per gram
A Business Today rate check dated September 12, 2026 lists Tanishq 22K gold at ₹14,200 per gram, versus ₹14,155 at Joyalukkas and Malabar Gold & Diamonds. Reported 24K retail rates ranged from ₹1.527 lakh to ₹1.530 lakh per 10 grams across major cities.
What happened
Gold and silver retail rates were largely stable in major Indian cities. Tanishq quoted 22K gold at ₹14,200 per gram, above Joyalukkas and Malabar’s ₹14,155,
Key facts
- 24K gold: ₹1,52,700-₹1,52,960 per 10 gm across listed cities
- 22K gold: ₹1,39,975-₹1,40,213 per 10 gm across listed cities
- Silver: ₹2,34,230 per kg across listed cities
- MCX gold futures: ₹1,52,655 per 10 gm, down 0.09%
- MCX silver futures: about ₹2,33,850 per kg, down 4.24%
- Joyalukkas 22K: ₹14,155 per gm
- Malabar Gold & Diamonds 22K: ₹14,155 per gm; 24K: ₹15,442 per gm
- Tanishq 22K: ₹14,200 per gm; estimated 24K: ₹15,491 per gm
Why this matters
Tanishq’s premium benchmark underscores the strategic value of trusted national jewellery brands, making customer loyalty, sourcing credibility and omnichannel reach key diligence factors in any sector partnership or acquisition.
What to watch
- Premium remains above ₹40-₹50 per gram for multiple weekly rate checks.
- Tanishq footfall, same-store sales commentary or festive-period conversion weakens relative to peers.
- Joyalukkas or Malabar launch broad gold-rate, making-charge or exchange campaigns.
- Gold-price volatility rises sharply, increasing consumer sensitivity to per-gram pricing.
- A widening gap emerges between advertised gold rates and effective checkout prices across chains.
- Track Tanishq's making-charge waivers, exchange offers and regional promotions; these will indicate whether the listed-rate premium is being offset at checkout.
- Compare all-in invoice prices for standardized 22K products, including making charges, wastage, GST and exchange credits, rather than comparing gold rates alone.
- Monitor competitor marketing around rate transparency, BIS hallmarking, buyback value and lower-making-charge claims.
- Watch for a shift in Tanishq's product mix toward studded, lightweight and branded-design jewellery, where rate sensitivity is lower and premium recovery is stronger.