TASVA opens new store in Mumbai's Lower Parel, crosses 65 outlets nationwide

ABFRL's premium ethnic menswear brand TASVA, built in collaboration with designer Tarun Tahiliani, has launched a new store in Mumbai's Lower Parel targeting wedding and festive occasion-wear. The brand now operates over 65 stores across 17 Indian states.

— Source publishedWed, 1 Jul, 2026, 10:01 IST·First seen Wed, 1 Jul, 2026, 12:09 IST·Source IMAGES Business of Fashion

What happened

TASVA, ABFRL's premium ethnic menswear brand in collaboration with Tarun Tahiliani, opened a new store in Mumbai's Lower Parel targeting wedding and festive

Key facts

  • 65 stores
  • 17 states
  • December 2021

Why this matters

The Tarun Tahiliani collaboration and 65-store national footprint position TASVA as a differentiated designer-backed asset within ABFRL's ethnic portfolio.

What to watch

  • TASVA crossing 75-80 store milestone within 2-3 quarters
  • Manyavar/Vedant Fashions premium expansion announcements
  • ABFRL ethnic-portfolio profitability disclosure
  • Festive/wedding season sales performance updates (Oct-Dec quarter)
  • Track ABFRL quarterly filings for TASVA store-count guidance and same-store sales growth
  • Watch for designer-collaboration extensions or new SKU launches ahead of festive season
  • Monitor lease signings in Tier-2 wedding-heavy markets (Jaipur, Lucknow, Indore)
  • Assess omnichannel/e-commerce integration for occasion-wear reach

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