Teen cricketer Vaibhav Sooryavanshi draws Complan, Google Pay and Red Bull deals

IPL breakout Vaibhav Sooryavanshi is emerging as a young brand face, with Complan, Google Pay, Red Bull, Sareen Sports and Air India among reported partners. Individual endorsement fees are reportedly above Rs 1 crore, highlighting both the upside and safeguarding considerations of signing a minor athlete.

— Source publishedThu, 24 Sept, 2026, 07:40 IST·First seen Thu, 24 Sept, 2026, 08:43 IST·Source ET BrandEquity

What happened

Teen cricketer Vaibhav Sooryavanshi is attracting Indian brand partnerships from Complan, Google Pay, Red Bull, Sareen Sports and Air India. His IPL-led

Key facts

  • 15 years old
  • More than Rs 1 crore per individual endorsement deal (reported)
  • At least 20 years of potential career ahead, according to Shiv Shivakumar

Why this matters

The breadth of reported partners—from nutrition and payments to energy drinks, sporting goods and aviation—signals opportunities for exclusive category partnerships, bundled campaigns and talent-representation acquisitions focused on next-generation athletes.

What to watch

  • Sustained IPL, domestic or India age-group performance over the next season.
  • Announcement of a major footwear, apparel, beverage, telecom or gaming-category exclusivity deal.
  • Advertising-regulator guidance or public criticism concerning endorsements involving minor athletes.
  • Evidence of campaign outcomes: search lift, app installs, retail sell-through, brand-lift studies or renewal announcements.
  • Changes in agent/guardian representation, contract disputes, injury, workload restrictions or school-related coverage.
  • Competitor signings of other teenage cricketers or youth athletes.
  • Secure category exclusivity and morality/performance clauses before additional endorsements fragment the portfolio.
  • Build campaigns around credible parent-and-child, training and aspiration narratives rather than adult-style celebrity advertising.
  • Use age-appropriate contracts covering guardian approval, education schedules, mental-health support, content controls and withdrawal rights.
  • Track social engagement, unaided recall and conversion separately from IPL viewership to validate whether attention translates into brand lift.
  • Prepare contingency creative and communications plans for form loss, injury, eligibility questions or social-media backlash.

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