The Ayurveda Co shuts down after overexpansion, winding up Khadi Essentials too
Indian D2C ayurvedic beauty and personal-care brand The Ayurveda Co (T.A.C) ceased operations in July 2025. Sister brand Khadi Essentials is also being wound up after asset liquidation, with cofounder Param Bhargava citing overexpansion, premature senior hiring and unsustainable ambitions.
What happened
The Ayurveda Co (T.A.C) · Indian D2C ayurvedic beauty and personal-care brand The Ayurveda Co has shut down alongside sister brand Khadi Essentials. Cofounder
Key facts
- Founded in 2021
- Khadi Essentials launched in 2019
- Operations ceased in July 2025
- Cofounders went without salaries for more than a year
Why this matters
T.A.C’s asset liquidation may create selective opportunities to acquire brand assets, customer lists or formulations, though the failure underscores the need for disciplined integration and growth assumptions.
Also reported by
- Inc42 — Same time