The Body Shop opens Gurugram store, plans 20–30 India additions this fiscal
The Body Shop has opened at DLF Summit in Gurugram and says it aims to add 20–30 stores across India this fiscal year. Partner Quest Retail currently operates around 200 Body Shop stores nationally.
What happened
The Body Shop opened a new store at DLF Summit in Gurugram and plans to add 20-30 stores across India during the current fiscal year. The brand currently
Key facts
- Around 200 stores currently operated across India
- 20-30 additional stores planned in the current fiscal year
Why this matters
Quest Retail’s plan to add 20–30 Body Shop locations underscores India’s attractiveness for beauty retail partnerships and could elevate competition for premium mall space and regional franchise opportunities.
What to watch
- Quarterly announcements of specific city openings and whether the pace tracks toward 20–30 gross additions this fiscal year.
- Evidence of net store growth versus closures, relocations or mall exits from the approximately 200-store base.
- Store format signals: standalone stores versus kiosks, shop-in-shops, airport outlets or smaller tier-2 formats.
- Quest Retail hiring, leasing activity and supply-chain investments that would support accelerated rollout.
- Promotional intensity, discounting and loyalty offers around new openings, which may indicate traffic-building needs.
- Comparable expansion moves by Bath & Body Works, Nykaa, Forest Essentials, Sephora, The Face Shop and other masstige beauty competitors.
- Prioritize new leases in Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune and affluent tier-2 malls with established beauty traffic.
- Use openings to refresh the brand proposition around ethical sourcing, refillability, gifting and skincare routines rather than relying on legacy brand awareness.
- Expand mall-media, creator marketing and loyalty-led launch campaigns to convert store traffic into repeat omnichannel customers.
- Seek co-location or shop-in-shop opportunities with department stores and premium retail clusters to lower capital intensity.
- Rationalize underperforming legacy locations while adding newer mall formats, leaving gross openings above net network growth.