The Body Shop appoints Arjun Bhasin as VP for South Asia
Effective August 2026, Arjun Bhasin will lead The Body Shop’s South Asia retail operations, customer experience and learning initiatives, while managing specialty partner Quest Retail’s regional portfolio.
What happened
The Body Shop appointed Arjun Bhasin as Vice President–South Asia, overseeing retail operations, customer experience and learning initiatives. He will also
Key facts
- August 2026
Why this matters
The Body Shop’s consolidation of direct retail and Quest Retail portfolio management under one South Asia VP may streamline partnership governance and make the region a more coordinated platform for future expansion.
What to watch
- Announcement of a South Asia market strategy, store-opening target, partner expansion plan or operating-model changes following the appointment.
- Changes in Quest Retail’s number of The Body Shop doors, geographic coverage or format mix.
- Store closures, lease renegotiations or shifts toward mall, high-street, travel-retail or shop-in-shop distribution.
- Recruitment for regional merchandising, omnichannel, training, franchise or retail-operations roles.
- Evidence of improved customer metrics, including loyalty enrollment, conversion, repeat purchase, average transaction value and online-to-store fulfillment.
- Any change in The Body Shop’s ownership, funding, sourcing capacity or global restructuring that affects regional investment.
- Review South Asia store portfolio by productivity, lease exposure, mall traffic and city-tier potential after the August 2026 transition.
- Align Quest Retail commercial targets with The Body Shop customer-experience standards, visual merchandising, staffing and loyalty-data practices.
- Prioritize frontline learning programs tied to consultation quality, repeat purchase, attachment rates and omnichannel order fulfillment.
- Test localized gifting, body-care and seasonal assortments for key South Asian festivals and climate-specific beauty needs.
- Evaluate selective partner-led openings, shop-in-shop placements or relocations in high-growth Indian and regional urban markets.