The Forbidden Fruit opens 5th store at Broadway Mumbai, deepening multi-brand retail tie-up

Homegrown streetwear label TFF has launched its fifth offline store, the fourth within the Broadway network. Mumbai already drives ~20% of orders. Products priced Rs 2,249-3,999 with 90+ SKUs and weekly inventory replenishments planned.

— Source publishedThu, 11 Jun, 2026, 18:12 IST·First seen Thu, 11 Jun, 2026, 18:14 IST·Source IMAGES Business of Fashion

What happened

Homegrown streetwear label The Forbidden Fruit has opened its fifth offline store at Broadway Mumbai, its fourth within the Broadway network. Mumbai contributes

Key facts

  • 5th offline store
  • 20% of orders from Mumbai
  • 90+ products
  • Rs 2,249-3,999 price range

Why this matters

TFF's deepening Broadway tie-up effectively makes them a captive streetwear anchor for the network—worth tracking as either an acquisition target for Broadway's parent or a template for competing multi-brand platforms seeking homegrown D2C exclusives.

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