The Forbidden Fruit opens 5th store at Broadway Mumbai, deepens omnichannel bet
Homegrown streetwear label TFF launches its fifth offline store and fourth within the Broadway network at Broadway Mumbai. With Mumbai already contributing ~20% of online orders, the new outpost cements the city as TFF's strongest market and accelerates its physical retail push across metros.
What happened
Homegrown streetwear label The Forbidden Fruit opens its fifth offline store at Broadway Mumbai, its fourth within the Broadway network. Mumbai contributes
Key facts
- 5th offline store
- 4th Broadway location
- 20% of orders from Mumbai
- 3rd floor
Why this matters
TFF's deepening anchor-tenant relationship with Broadway makes the mall operator a strategic bottleneck — partner, invest, or risk a competitor locking up the same streetwear distribution rails.